- You search “best hybrid bikes” and click an article.
- That publisher’s tracking pixel records the pageview and tags you as “in-market: hybrid bikes.”
- The publisher or a partner syncs that segment to an ad exchange.
- An advertiser’s DSP sees a bid request including your segment ID and bids to show you a bike ad.
- If they win, you see the ad; the advertiser pays the exchange and/or the data provider a fee for access to that audience.
